While I don't usually do this, I was recently asked by the owner of a local investment property company to attend a meeting with their private banker. They had refinanced some of their residential rental buildings within the last two years, and did not feel that the rate they were given was competitive. They were therefore seeking a meeting with this banker to negotiate a reduction on that rate.
I agreed, and was given access to
the relevant financial documents. My
research showed that two loan packages were in question. The first comprised a number of rental units
bundled together across varying locations in the area. The second loan was originated on a single apartment
building.
It soon became apparent to me
that the rate charge on the loans was not reflective of the going rate on the
market at the time of origination.
I therefore agreed to attend the
negotiations to present the owner's case.
Prior to the meeting, I reviewed
my strategic goals:
- The first and most important was to agree an outcome that all parties could live with.
- The second was to probe for weakness in the bank's position before making any concessions to our own.
- The third was to, whenever possible, strengthen the negotiating position for the party I represented.
The first rule governed all the
rest - it would do little good to alienate a partner that my client relied on to
do business. It was therefore important
that I was careful regarding the means by which I challenged the position upon
which the banker's case rested.
Prior to the negotiations, I had
determined that the financial figures outlined the bank's argument. I knew that I therefore had an excellent
basis upon which to work.
Figures are very straightforward,
while open to many interpretations. It
was going to be important, during the course of the discussions, to determine
whether, as the interest rates were determined, they were done so on the DCR
ratios of the individual properties, or globally, on the business DCR as a
whole.
Just for those curious, DCR means
Debt-Service Coverage Ratio, and reflects the ratio of total revenue for a
property to its debt costs. It
essentially reflects the ability of an income property to pay its
mortgage.
A figure over 1.00 means that it can
meet its mortgage, while under 1.00 means that it takes in less money than it
expends.
Banks typically want this ratio
to come in between 1.2 and 1.3 (higher is better).
At the time the loans were
originated, the company I was negotiating for had a global DCR of 1.45, which
was significantly higher than banks required for the best interest rates.
I recognized that if I knew this
figure, it was highly probable that the banker did also. To defend their decision on interest rates,
he would have to find a way to alter the data so that it justified the approach
the bank took.
I knew this too, and recognized
that during the negotiations, the bank would have no choice but to ignore the
global health of the company and direct their attention to the DCR figures
associated with each individual building itself.
This proved to be true during the
course of the negotiations. I began by
pointing to the robust health of the company at the time that the loans were
originated, showing the bank the figures we had prepared.
As they were examined, the banker
moved from the global health of the company, pointing instead to the group of
the properties that made up the first loan bundle. They were very healthy on the whole (with
most reporting 1.4), but one straggler managed to lower the DCR to about 1.2 -
this served to justify the bank's position.
To this point, the back and forth
followed the path that both parties had probably predicted. However, once I had forced the bank to defend
their reasoning by shifting from the global picture to the local figures, I had
the opening I needed.
By their own logic, they must
have examined the figures for the final loan package on a local basis as
well. An examination of this second loan
revealed that the interest rate was well above the market rate, yet the
building was performing extremely well - at a 1.55 DCR.
By his own logic, the banker
across the table was forced to concede that the rate charged on the second loan
was far higher than it should have been.
Subsequent to these negotiations,
the bank extended an offer to lower the interest rate charged on the second
loan package by 2 percent.
The negotiations were an
unequivocal success, and the concession the bank offered was worth around
$30,000 over the short remainder of the loan term.
This may seem like a very
one-sided victory, but it was an even compromise (or at least felt like one to
the banker - which is the important thing), as the party I represented conceded
that the first loan bundle would remain at the original interest rate.
I include the above example to
illustrate the format taken during the "Tactical" phase of
negotiations. For those who don't know,
"Tactics" are the means by which a strategy is enacted.
Strategy says "I need to
take that hill."
Tactics says "We need to
take these three pillboxes to get to the top....get the RPGs."
Going into these discussions, my
strategy was to make the banker state whether he interpreted the financial
figures globally or locally. Once he did
that, he would be forced to make concessions - and, while I did not mention it
above, in the early stages of the negotiations, he did his best to avoid the
figures entirely.
Once the strategic vision for the
negotiations are arrived at, tactics take over.
In negotiation, tactics are very
straightforward:
1. Challenge the credibility of
the negotiator by exposing weaknesses in their arguments due to:
- Factual errors
- Relevant details left undisclosed
- Skewed presentation of statistics and figures leading to misinterpretation
- Flaws in logical arguments presented
2. Strengthen your negotiating
position by introduce fresh arguments that bundle points of contention together
(consider the global vs. the local view above), remaining unemotional at all
times, and attaching conditions to every concession that is given.
We'll continue this look at
negotiations next week.
On another note, I want to
apologize for missing last week's post.
I was incredibly busy dealing with the launch of my book "The Prodigal"
and could not find the time to make the post.
"The Prodigal" has been
selling very well and I appreciate those who have taken the chance on it. So far, I've heard nothing but VERY positive
reviews!
That's all for this week!
No comments:
Post a Comment